  THE JOE’S STORY  

The Joe’s story starts with Luigi Cascarini, who came to Wales from Italy in 1898 and set to work on a number of cafes that served rich, fresh coffee to early morning workers.

When Joe was old enough, Luigi brought him to Wales and he was given ownership of number 85 St. Helen’s Road.

A passionate ice cream lover, Joe Cascarini sought the finest Welsh ingredients to make up his now famous Signature Vanilla Gelato.

  FIND YOUR NEAREST PARLOUR  

        OUR CURRENT FLAVOURS  

        CONTACT US  

      14 + 14 =

        SCRUMMY INSTA-CREAMS  

        LIKE US ON FACEBOOK  

      3 days ago

      Joes Ice Cream

      On a day where the eyes of the world are on our youngsters and the important message they are fighting so strongly for.
      It feels only right to update you all on our eco-friendly changes.

      Over the next few weeks, you will start to see our new 100% compostable spoons appear in our parlours.

      Made from sustainable, plant-based materials, these spoons will begin to breakdown after 12 weeks in a compost environment.

      We as a company understand that we still have a long way to go. But, we want all of our customers to know that we are doing our very best to improve our carbon foot-print to help towards a better future for us and our children.

      There Is No Planet B 🌎🌿

      #climatestrike #thereisnoplanetb #plastic #environment #plantbased #green
      ... See MoreSee Less

      View on Facebook

      1 week ago

      Joes Ice Cream

      ⭐️⭐️⭐️ WE WANT YOUR FEEDBACK ⭐️⭐️⭐️

      Our 6 Weeks of Summer Competition was such a hit with you all, we'd love to know what you thought about it and what you would like to win in future competitions!

      Keep your eyes glued on us, we've got some exciting announcements coming your way! 🥳
      ... See MoreSee Less

      View on Facebook

      1 week ago

      Joes Ice Cream

      Meet Delia, Joe Cascarini's niece, outside the Cascarini café when she was approximately 6 years old.

      When Joe was sick in his later years, Delia moved from London with her husband, Colin Hughes, to help run the Swansea ice cream business.

      Her brother, Enrico, takes on the secret Vanilla gelato recipe and supports his sister with ice cream production.

      Delia & Colin's children and grandchildren are the current owners and directors of Joe's Ice Cream.

      #icecream #gelato #heritage
      ... See MoreSee Less

      View on Facebook

      2 weeks ago

      Joes Ice Cream

      ** CALLING ALL PEANUT BUTTER LOVERS! **

      REESE'S PEANUT BUTTERCUP SUNDAE AVAILABLE NOW!🍨
      ... See MoreSee Less

      View on Facebook

      2 weeks ago

      Joes Ice Cream

      We're at Cardiff & Vale Freshers today! Come down and see us for freebies 😋

      #freshers #uni #freebie
      ... See MoreSee Less

      View on Facebook

        FOLLOW US ON TWITTER  

      We're making eco-friendly changes! 💚

      We have switched our fresh vanilla ice cream tubs from plastic to cardboard & we have recycle bins in store for the disposal of recyclable materials. We are also looking at suitable plastic replacements.

      #environment #sustainability

      Every single Italian ice cream I've eaten was benchmarked against @JoesIceCream. Very few were worthy of the test, and noone has outranked Joe's yet!!🍦🍦

      We’ve been nominated in The 2018 Welsh @Italianawards for Wales’ Best Gelateria!

      If you would like to vote for us by following the link below, it would be much appreciated!

      Thank you to all of our wonderful customers for their continued support 😊

      https://t.co/SqBMBo8Ay0

      All of our Swansea parlours are currently open until 9pm Monday through to Sunday, so why not pop in for an evening takeaway treat?!

      📷 Image credit: @jaredcwebb

      OCTOBER SEASONAL SUNDAE

      October’s seasonal sundae has arrived!
      Our delicious Toffee Apple Sundae is available now in all of our parlours.
      #seasonalsundae #joesicecream

      Load More...