The Joe’s story starts with Luigi Cascarini, who came to Wales from Italy in 1898 and set to work on a number of cafes that served rich, fresh coffee to early morning workers.

When Joe was old enough, Luigi brought him to Wales and he was given ownership of number 85 St. Helen’s Road.

A passionate ice cream lover, Joe Cascarini sought the finest Welsh ingredients to make up his now famous Signature Vanilla Gelato.




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2 days ago

Joes Ice Cream

In an effort to reduce our waste, we would like to offer you a FREE large coffee when you purchase one of our reusable coffee cups!

Get an extra 25p off every coffee when you bring in ANY reusable cup! ☕️🌿


#waste #coffee #icecream
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5 days ago

Joes Ice Cream

CUSTOMER NOTICE: Our flavour counter at the Llansamlet Parlour is currently unavailable, and we will be unable to serve flavoured ice cream.

We apologise for the inconvenience this has caused.

You can still purchase our fresh vanilla ice cream and customise it with our wide selection of toppings!

We'll let you all know when it's back up and running! 😋💙
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1 week ago

Joes Ice Cream


We need your help creating a new flavour for next year!
Tell us what flavour you'd like us to make to be in for a chance of winning FREE ice cream! 💙

All you have to do to enter is COMMENT A NEW FLAVOUR and SHARE this post!

There are 3 chances to win! GOOD LUCK! ⭐️
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2 weeks ago

Joes Ice Cream

We're so pleased to announce a partnership with Wally's Delicatessen who will be supplying our Cardiff Parlour with Cannolis.

We chose Wally's because they share the same heritage, family values and passion to provide quality products as we do. We hope to explore this partnership and offer more Italian deserts to our customers.

You can find Hazelnut & Lemon Cannolis in our Cardiff parlour NOW.


Wally's story starts with Ignatz (Wally's father) who fled Europe during the Nazi occupation. In 1947, after working in the UK for some time, he decided to open a delicatessen in Bridge Street in Cardiff, on the site where the John Lewis store now stands.

Ignatz (also known as Ivor) had the benefit of his experience of running a general store in Austria and this was to prove invaluable to him in his new venture. Responding to the needs of the newly arrived immigrant community from Eastern Europe, the shop soon started selling and specialising in Polish cooked meats and pickles, Hungarian salamis, German hams and sausages and European-style breads. Later expanding into Italian and Spanish markets.

After a few years Walter (Wally) and his brother Otto joined their father in the family business. Both brothers were teenagers at that time and had left school with no formal qualifications. Wally and Otto worked with their father until Ignatz died in 1963.

In 1981, the Salamon brothers went their separate ways, with Wally opting to open a delicatessen in the Royal Arcade while his brother decided on Caroline Street.

Wally Salamon decided to name his delicatessen Wally's Delicatessen, because he considered it an old-fashioned virtue that shopkeepers named their shop after themselves. The core business continued to be health foods and continental meats - though now with more Italian and Spanish varieties joining the German and Eastern European cuts, and there was a new emphasis on oriental foods and spices.

Wally's son, Steven, joined the business in 1993 and continues to run the family business, honouring his fathers legacy.

#heritage #history #family #Cardiff #food #cannoli #icecream #vanilla #gelato #lemon #hazelnut
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We're making eco-friendly changes! 💚

We have switched our fresh vanilla ice cream tubs from plastic to cardboard & we have recycle bins in store for the disposal of recyclable materials. We are also looking at suitable plastic replacements.

#environment #sustainability

Every single Italian ice cream I've eaten was benchmarked against @JoesIceCream. Very few were worthy of the test, and noone has outranked Joe's yet!!🍦🍦

We’ve been nominated in The 2018 Welsh @Italianawards for Wales’ Best Gelateria!

If you would like to vote for us by following the link below, it would be much appreciated!

Thank you to all of our wonderful customers for their continued support 😊


All of our Swansea parlours are currently open until 9pm Monday through to Sunday, so why not pop in for an evening takeaway treat?!

📷 Image credit: @jaredcwebb


October’s seasonal sundae has arrived!
Our delicious Toffee Apple Sundae is available now in all of our parlours.
#seasonalsundae #joesicecream

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