The Joe’s story starts with Luigi Cascarini, who came to Wales from Italy in 1898 and set to work on a number of cafes that served rich, fresh coffee to early morning workers.

When Joe was old enough, Luigi brought him to Wales and he was given ownership of number 85 St. Helen’s Road.

A passionate ice cream lover, Joe Cascarini sought the finest Welsh ingredients to make up his now famous Signature Vanilla Gelato.




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13 hours ago

Joes Ice Cream

Anyone feeling festive yet?! ❄️☃️
Our limited edition Christmas Ice Cream Cake is now available for pre-order!

Vanilla and Chocolate Ice Cream. Topped with Chocolate Ganache Sauce, Chocolate Flakes, Cadburys Snow Bites, and Iced Sugar Decorations.

Who said it's too early to start preparing for Christmas? 😉


#christmas #cake #preorder #icecream
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7 days ago

Joes Ice Cream

Fancy something a little bit different? Our new waffle flavours have just landed in store!

All of our waffles are limited edition and won't be around for long, make sure you try one before it's too late!


#waffle #icecream #vanilla #winter
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1 week ago

Joes Ice Cream

Say hello to Enrico Cascarini, Joe's nephew. Born in Swansea in 1931 he grew up with his sister, Delia, in and around Joe's café and ice cream parlour. He partnered with his sister when Joe's health deteriorated and took on the Joe's secret ice cream recipe to continue its production.

Enrico pioneered Joe's soft scoop version of the vanilla gelato so people could freeze it at home.

He continued to develop flavours of the soft scoop whilst working along side his sister, Delia. His recipe, made with fresh milk, skimmed milk powder, double cream, sugar, dextrose and egg yolk, was an instant success: in 1994, his chocolate version won the most prestigious industry award in the UK, the Ice-Cream Alliance's Champion of Champions cup.

#history #heritage #italian #family #wales #icecream #gelato #vanilla #food #swansea #mumbles #Llanelli #llansamlet #cardiff #memories
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2 weeks ago

Joes Ice Cream

It's comfort food season and we're ready for it! 🍂

Curl up with our Toffee Apple Crumble seasonal sundae, available NOW in all of our parlours! 🍎

#icecream #toffee #apple #autumn
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We're making eco-friendly changes! 💚

We have switched our fresh vanilla ice cream tubs from plastic to cardboard & we have recycle bins in store for the disposal of recyclable materials. We are also looking at suitable plastic replacements.

#environment #sustainability

Every single Italian ice cream I've eaten was benchmarked against @JoesIceCream. Very few were worthy of the test, and noone has outranked Joe's yet!!🍦🍦

We’ve been nominated in The 2018 Welsh @Italianawards for Wales’ Best Gelateria!

If you would like to vote for us by following the link below, it would be much appreciated!

Thank you to all of our wonderful customers for their continued support 😊


All of our Swansea parlours are currently open until 9pm Monday through to Sunday, so why not pop in for an evening takeaway treat?!

📷 Image credit: @jaredcwebb


October’s seasonal sundae has arrived!
Our delicious Toffee Apple Sundae is available now in all of our parlours.
#seasonalsundae #joesicecream

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