MADE IN
WALES
SINCE
1922
MADE IN
WALES
SINCE
1922
From Italy
to wales
Joe’s story starts in the Abruzzi Mountains in Italy, where he was born and raised until he was old enough to join his father in Swansea.
Joe’s father owned a string of coffee shops which sold rich roasted coffee to early morning dock workers. Joe was given ownership of the cafe at 85, St. Helen’s Road.
As a passionate ice cream lover, Joe Cascarini sought to add a truly Italian flair to the Welsh cafes, and following a secret recipe from his home in Italy, he sourced the finest ingredients in Wales and introduced to Swansea his unique tasting signature ice cream.
Joe’s Signature Vanilla
Made Fresh Everyday
Joe’s Signature Vanilla
Made Fresh Everyday
It’s Joe’s fresh vanilla ice cream that has stolen the hearts and taste buds of generations throughout Swansea and surrounding areas. Purists will enjoy it plain and simple, untainted by imposing sprinkles and sauces.
Others will test its tolerance with a decorative sprinkling of vermicelli, and the mavericks among us will re-create the wheel with their indulgent choice of sprinkles and lathering of hazelnut or marshmallow sauces…
We mix up the sauces for the season, and bring in a newbie topping or two, but Joe’s fresh vanilla recipe remains untouched, for almost 100 years.
not just vanilla
not just vanilla
We have over 25 amazing flavours that are based on Joe’s original recipe. We also have dairy-free options available!
Biscoffi
Chocolate Brownie
Mint Choc Chip
Bubblegum
Raspberry Ripple
Chocolate
Strawberry
Blood Orange Sorbet
Frozen Vanilla
Mango Sorbet
Oreo
Chocolate Orange
Welshcake
Peanut Butter
Coconut
Caramel Crunch
Turkish Delight
Salted Caramel
Rum and Raisin
Caramel Honeycomb
Banana Toffee
Raspberry Sorbet
Coffee Crunch
Lemon Sorbet
our parlours
our parlours
Exclusive to our St. Helen’s Parlour
stock joe’s
Want to join the Joe’s family? We have a range of scooping and pre-packed wholesale packages available for any size business.
Being a small family run business means we work hard at building and maintaining close relationships with all our tade customers. We will always endeavour to provide you with the best service.
CELEBRATE WITH CAKE
Our scrummy ice cream cakes make a great alternative for birthdays, anniversaries & much more!
joe’s gifts & vouchers
Need a gift for a Joe’s super fan? Or just fancy treating yourself? We’ve got a range of high quality gifts for any occasion!