MADE IN

WALES

SINCE

1922  

MADE IN

WALES

SINCE

1922  

From Italy

to wales

Joe’s story starts in the Abruzzi Mountains in Italy, where he was born and raised until he was old enough to join his father in Swansea.

Joe’s father owned a string of coffee shops which sold rich roasted coffee to early morning dock workers. Joe was given ownership of the cafe at 85, St. Helen’s Road.

As a passionate ice cream lover, Joe Cascarini sought to add a truly Italian flair to the Welsh cafes, and following a secret recipe from his home in Italy, he sourced the finest ingredients in Wales and introduced to Swansea his unique tasting signature ice cream.

Joe’s Signature Vanilla
Made Fresh Everyday

Joe’s Signature Vanilla

Made Fresh Everyday

Our Signature Vanilla is freshly churned at each of our parlours everyday, it’s what makes us unique.

It’s Joe’s fresh vanilla ice cream that has stolen the hearts and taste buds of generations throughout Swansea and surrounding areas. Purists will enjoy it plain and simple, untainted by imposing sprinkles and sauces.

Others will test its tolerance with a decorative sprinkling of vermicelli, and the mavericks among us will re-create the wheel with their indulgent choice of sprinkles and lathering of hazelnut or marshmallow sauces…

We mix up the sauces for the season, and bring in a newbie topping or two, but Joe’s fresh vanilla recipe remains untouched, for almost 100 years.

not just vanilla

not just vanilla

We have over 25 amazing flavours that are based on Joe’s original recipe. We also have dairy-free options available!

our parlours

our parlours

Beat the Queues with Click & Collect

Exclusive to our St. Helen’s Parlour

Order joe’s for home delivery

Limited availability, restrictions apply

stock joe’s

Want to join the Joe’s family? We have a range of scooping and pre-packed wholesale packages available for any size business.

Being a small family run business means we work hard at building and maintaining close relationships with all our tade customers. We will always endeavour to provide you with  the best service.

Excellent customer service and reliable next day delivery – even on Bank Holiday weekends! Fantastic!
Nicky Price, Manager

National Showcaves Centre for Wales

Excellent customer service and reliable next day delivery – even on Bank Holiday weekends! Fantastic!
Nicky Price, Manager

National Showcaves Centre for Wales

CELEBRATE WITH CAKE

Our scrummy ice cream cakes make a great alternative for birthdays, anniversaries & much more!

joe’s gifts & vouchers

Need a gift for a Joe’s super fan? Or just fancy treating yourself? We’ve got a range of high quality gifts for any occasion!

Join us on social Media

Join us on social Media